Services

Turning marketplace complexity into certainty

Odelle Technology provides expert consultancy services to MedTech, Digital Health, and Medical Device companies navigating market access, clinical adoption, and reimbursement across the UK and Europe.
Whether you’re preparing to launch, entering new markets, or scaling post-approval, we offer flexible, modular support tailored to your goals backed by scientific rigour and a proven understanding of payer and procurement systems.

We specialise in: 

Market Access Strategy (UK & Europe)
End-to-end strategies aligned with NHS, CNAM, G-BA, ZIN, AEMPS, and other national systems.


Clinical Coding & Reimbursement Mapping

Full support across DRG, EBM, OPCS-4, CCAM, LPPR, CHOP, and outpatient coding schemes.

 

Health Economics & Outcomes Research (HEOR)
Budget impact, cost-consequence, and cost-effectiveness models tailored for HTA and procurement evaluations.

 

HTA Preparation & Submission
Comprehensive submissions to NICE, HAS, IQWiG, ZIN, and other key HTA bodies—aligned with evolving methodologies.



Value Proposition & Evidence Dossier Development

Framing your clinical, economic, and operational value for decision-makers.


Private Health Insurance Pathways

Coding, dossier development, and engagement with insurers across EU private sectors.
 
Post-Market Clinical Follow-Up (PMCF)
Design and delivery of real-world evaluations to meet regulatory and payer requirements.
 
Data-Driven Modelling & Forecasting
Quantitative models for pricing, trial design, policy scenarios, and ROI tracking.
 
C-Suite & Commissioner Engagement
Strategic alignment with hospital executives, national buyers, clinical societies, and public-sector payers.

We work across a wide range of innovation types – including diagnostics, surgical devices, wearables, digital therapeutics (DTx), AI-enabled platforms, and software as a medical device (SaMD).

Experience & Expertise


With over 2,000 successful projects delivered across Europe, Odelle Technology brings a deep understanding of clinical evidence, payer expectations, and policy engagement. Our team combines expertise in health economics, reimbursement strategy, and regulatory science to accelerate your product’s pathway to adoption.

We support you across every stage of the product lifecycle—from early development to post-market expansion - helping you:

Translate trial results into compelling economic and clinical value
Secure National Guideline inclusion and HTA approval
Navigate DRG and outpatient coding systems
Engage with policy leaders, commissioners, and insurers
Build scalable market access strategies tailored to local and national systems

We are active in the UK, France, Germany, the Netherlands, Spain, Italy, Belgium, Ireland, and Scandinavia—working across oncology, infectious disease, cardiology, women’s health, orthopaedics, and digital health.

All our strategies are grounded in the latest reimbursement frameworks and HTA guidance (e.g. NICE Evidence Standards Framework, HAS economic models, G-BA benefit evaluation, and PECAN reforms).

Technologies we’ve supported are now adopted in over 300 hospitals and have secured reimbursement across 15+ healthcare systems.

Our clients


Since our establishment, we have worked with a number of industry-leading clients, working to provide an efficient, successful service that delivers the best possible results for you. Some of these clients include:

+44 (0) 7804 623 339



Unit 1-2
Field View Business Park
Bicester
UNITED KINGDOM
OX27 7SG

15 Rue de President Roosevelt
Pons
FRANCE
17800

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